Speak for Effect
Creating Clear, Concise, and Compelling Content
This one-day intensive learning experience focuses on how to structure your talk or presentation so your audience is inspired, motivated, and eager to take a specific action — the one you want them to take! A “request for action” is the very, the only, reason you are speaking! This is the effect you want to produce; it is why you are speaking.
You will learn specific ways of connecting with and moving the hearts and minds of your audience; you'll be initiated into a way of thinking and speaking which is audience-centered and built on The Five Ps: Preparation, Purpose, Product, Point, Passion! You will be introduced to the RealTime Speaking Flight Plan, a clarifying and organizing tool which enables you to easily generate clear, concise, memorable messages for all manner of communication opportunities: keynotes, lectures, business and sales presentations, fundraising pitches, workshops, media interviews, marketing collateral — even marriage proposals!
You will learn how to:
- conduct audience analysis
- decode technical language
- enliven your speaking with feeling
- develop clear communication goals
- simplify and clarify your essential point
- get and maintain your listeners' full attention
- develop and understand your speaking purpose
- broadcast on channel WIIFM (What's In It For Me)
- use stories and metaphors to entertain and educate
- and much more!
Includes workbook and pen.




